Creative campaign for

Messaging for is designed to “follow” people as they go about their daily routines – sharing daily life with others in their local communities. At various times and places, these messages reinforces a simple, compelling fact: that no matter where you are or whom you are with, half the people immediately around you are diabetic or prediabetic.


Generic Ad

Movie theater placement

Baseball park poster

Bus sides

Roadside billboards

The concept is simple and easily adapted to just about any medium, such as local lifestyle magazines, outdoor, digital ads, or social media.


The cumulative impact of these messages is a vivid dramatization of how many people are affected by diabetes and prediabetes, and an urgent community “wake up” call for effective prevention.  


Such prevention is immediately accessible at, starting with a prediabetes risk test that anyone and everyone should take: you, friends, family members, co-workers, classmates, and neighbors. The site is built to be mobile-friendly, and to provide tailored and localized information about blood sugar testing and other easily accessible, localized prevention resources.